Dive Into Discovery

Win a Once-in-a-Lifetime East Caicos Adventure with Mount Gay Rum

There are few brands in the world that carry the weight of history quite like Mount Gay Rum. Established in 1703 in Barbados, Mount Gay is widely recognized as the oldest continuously produced rum in the world, with over three centuries of craftsmanship behind every bottle. Born from the island’s rich sugarcane heritage, Mount Gay has long been intertwined with Caribbean culture, exploration, and the sea, making it a natural partner for an experience rooted in adventure and discovery.

This May, The Wine Cellar invites you to be part of something truly extraordinary.

Through a special in-store promotion, you’ll have the chance to win an exclusive spot on the East Caicos Liveaboard Diving Expedition, a one-of-a-kind journey that blends exploration, science, and unforgettable Caribbean experiences.

The Experience: East Caicos, Uncharted Beauty

Hosted in collaboration with Explorer Ventures Fleet and the Turks & Caicos Reef Fund (TCRF), this immersive expedition is far more than a diving trip. It’s a chance to step into the role of a citizen scientist, contributing to meaningful reef research in one of the region’s most pristine and least explored environments.

East Caicos, the largest uninhabited island in the Turks and Caicos, offers a rare glimpse into untouched ecosystems. Over the course of the week, guests will participate in guided dives, data collection, and conservation-focused activities, while also enjoying curated onboard experiences including nightly talks, roundtable discussions, and relaxed social gatherings.

This is exploration with purpose, where every dive tells a story and every moment contributes to a deeper understanding of the ocean.

What You Could Win

One lucky winner will receive a $3,500 liveaboard diving experience, including diving, meals, and drinks, aboard the Turks & Caicos Explorer II.

The trip runs June 27th to July 4th, 2026, departing from South Bank Marina, Providenciales. With only a limited number of participants onboard, this is an intimate and highly sought-after experience designed for certified divers ready to go beyond the ordinary.

How to Enter

Entering is simple. Purchase any Mount Gay Rum (700ml or larger) at The Wine Cellar during the promotional period, and your receipt will automatically enter you into the draw.

The promotion runs May 1st through May 31st, 2026, with the winner drawn on June 1st, 2026.

A Collaboration Rooted in Craft & Conservation

This initiative brings together an exceptional group of partners, each contributing to a shared vision of exploration, education, and elevated experiences.

Alongside Mount Gay Rum, the experience is supported by The Wine Cellar, Turks & Caicos Reef Fund, and Explorer Ventures Fleet, with additional contributions from Bambarra Rum and Woody Creek Distillers. Together, these brands represent a blend of heritage, innovation, and a deep connection to place.

More Than a Promotion

This is more than a giveaway. It’s an invitation to engage with the Caribbean in a deeper, more meaningful way.

From the legacy of Mount Gay to the untouched reefs of East Caicos, this experience celebrates craftsmanship, curiosity, and connection. Whether you’re an avid diver or simply drawn to the spirit of adventure, this is your opportunity to be part of something truly special.

Shop & Enter

Visit The Wine Cellar in-store throughout May to explore the Mount Gay range and secure your entry.

Your next great adventure might just begin with a bottle.

The Wine Cellar Team